Harris looks for boost from Oprah as part of digital-first media strategy

FARMINGTON HILLS, Mich. — Vice President Kamala Harris looked for a boost with persuadable and less-motivated voters as she participated in a livestream Thursday evening with former talk show host Oprah Winfrey to focus on her plans to cut costs for the middle class, restore a national right to abortion and address gun violence.

The event, billed as “Unite for America,” and hosted by Winfrey from suburban Michigan, one of this election’s key battlegrounds, sought to tap into the same energy as long-running Winfrey’s talk show, which drove bestseller lists and allowed celebrities to share their softer side and everyday people to share stories of struggle and inspiration.

It leaned on celebrities like Bryan Cranston, Jennifer Lopez and Meryl Streep, but also the stories of ordinary voters to promote Harris’ message over the course of 90 minutes and to draw a contrast with former President Donald Trump, the GOP nominee. More than 300,000 people were watching the Harris campaign livestream on YouTube alone and the event was also being streamed on other major social media platforms.

“We each have those moments in our lives when it’s time to step up,” Harris said when Winfrey asked about her overnight transformation as she went from

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