The rebranding of Kamala Harris. How 5 strategic shifts are changing the presidential election once again
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Vice president and Democratic presidential nominee Kamala Harris faced the formidable challenge of reintroducing herself to the American public in August. With her approval rating hovering around 35%, it was crucial for her to redefine not only her image but also the vision she represents for the future. In just over a month, she has reshaped her entire campaign narrative and established a strong connection with voters.
To do this, her campaign implemented five strategic shifts in her language and messaging, effectively transforming her public persona.
While many may recognize me primarily as a pollster and researcher, my expertise extends beyond these roles. I am a messaging strategist focused not only on what candidates articulate but also on what resonates with the electorate. I examine how language fuels behavior change, often determining the
