College dropout turned real estate tycoon shares lessons in entrepreneurship and life

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As a veteran in the real estate industry and a serial entrepreneur, I’ve weathered storms, faced failures and basked in the glow of success. Over my more than 50 years in business, I’ve distilled my experiences into lessons that I now share with aspiring entrepreneurs in my upcoming book, “The Perfect 10.”

In the book, I delve into the essence of leadership and entrepreneurial spirit, drawing from my own journey as the co-founder of RE/MAX, among other ventures. It’s not just about real estate; it’s about resilience, adaptability and the relentless pursuit of excellence in any field. 

One of the key principles I discuss is the concept of the “Perfect 10.” Much like the elusive perfect score in gymnastics, achieving excellence in business requires dedication, perseverance and a commitment to continuous improvement. In my book, I share how we used a net promoter score to gauge customer satisfaction, striving for that perfect rating that reflects exceptional service and client loyalty.

RE/MAX open house sign displayed outside a home in Redondo Beach, California, Feb. 14, 2015. (Patrick T. Fallon/Bloomberg via Getty Images)

Forge your own path

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