Mike Bloomberg is plowing millions of dollars into a secretive tech firm he founded months ago as he seeks the White House

Presidential candidate Mike Bloomberg is pouring tens of millions of dollars from his vast personal fortune into his campaign. A piece of it is going to an unknown digital business called Hawkfish — which Bloomberg himself founded during the spring.

Hawkfish will be the “primary digital agency and technology services provider for the campaign,” Julie Wood, a Bloomberg campaign spokeswoman, told CNBC. She added that the firm “is now providing digital ad services, including content creation, ad placement and analytics” for their campaign. It will also help Democratic races across the country in future election cycles, she said.

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