Michael Bloomberg’s massive ad spending greatly affecting TV markets
He’s a one-man stimulus package!
Former New York City mayor Michael Bloomberg is spending so much money on television spots across the country that it’s causing ad rates to soar, a new analysis shows.
“The typical [TV] market increased their rates by 22 percent as the political spending poured in,” an Advertising Analytics analysis found.
“Houston was among the markets that responded most actively to the new advertiser,” it added. “This is partially attributable to Bloomberg’s $1 [million] buy increasing the political spending in the market tenfold. This shock spending increase was matched by a 45% increase in rates, which is among the highest of any market.”
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