Wisconsin Launches NIL Program To Boost The Profiles Of Star Athletes

The Wisconsin Badgers have started an NIL program.

With athletes on the verge of being able to profit off their name, image and likeness, more and more college programs are creating NIL models to promote star athletes. The Badgers are now in the game with YouDub. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)

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INFO » https://t.co/5hYxW7M6HG#OnWisconsin@Opendorse pic.twitter.com/kp0UH1MD3x

— Wisconsin Badgers (@UWBadgers) June 9, 2021

The Badgers said the following in a Wednesday afternoon release about the program:

Wisconsin student-athletes will be empowered to capitalize on their own name, image and likeness (NIL) through YouDub, a specifically-designed NIL readiness program for Wisconsin Athletics.

The centerpiece of the YouDub program is a partnership with Opendorse and its industry-leading suite of products to support student-athlete assessment, education and brand development.

Through YouDub, student-athletes will have access to Opendorse Ready, the market-leading NIL education resource providing custom brand value assessments, live consultation sessions with industry leaders and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization and financial literacy from leading experts at Instagram, Twitter, the Players’ Tribune, Overtime and

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