Ha! It’s ’cause they’re losing that money.
It looks like Anheuser-Busch (AB) is starting to admit the partnership between Bud Light and trans influencer Dylan Mulvaney was an utter mistake.
Both the Anheuser-Busch brand and its Bud Light beer have been getting slammed with criticism ever since the marketing decision to use Mulvaney in a March Madness promo in the beginning of April.
Not only has it been a firestorm with declining sales week-by-week (have you been to your local Wal-Mart lately?), but there also appears to be no end in sight. A ton of people have seemingly given up Bud Light, and have no interest in going back after the company decided to go “woke.”
Well, AB InBev’s global chief marketing officer, Marcel Marcondes, admitted on Monday that Anheuser-Busch was wrong, saying the following via AdAge:
“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” Marcondes said at the Cannes Lions festival. “It’s tough exactly because what we do is all about bringing people together…Companies and brands must be driven by their values. We are a