The man behind the Nike Air Native N7

Sam McCracken has always put community first, from his years growing up on the Fort Peck Indian Reservation to his work today at Nike headquarters.

McCracken, a citizen of the Sioux and Assiniboine Tribes, was working in Nike’s distribution center in Oregon in 1999 when he proposed a plan for helping Indigenous communities improve health and wellness through physical activity.

The plan grew into the Nike Air Native N7 shoe and retail line – named to honor the principle that today’s decisions will impact seven generations ahead. The N7 line has now generated millions of dollars for hundreds of Indigenous organizations through the N7 Fund.

That’s just how McCracken envisioned it.

Sam McCracken, a citizen of the Sioux and Assiniboine Tribes, is  general manager and founder of Nike’s N7 division.  

Photo by Josué Rivas, courtesy of Nike

“I have always looked to my culture to remind myself of what is most important,” McCracken told Indian Country Today. “The authentic connection I have to the belief that we must consider the impact of all of our decisions on the next seven generations. This is

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