The “Domino’s Effect” Shows Growing Competition for Your Favorite Pizza Post-Lockdowns

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Posted: Jul 20, 2021 12:01 AM

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For the second time in two years, customers prefer Domino’s Pizza as their favorite pizza over Papa John’s. The pizza delivery business is certainly getting more competitive post-lockdowns, but this result marks a real reversal of fortune for the company I founded from the broom closet of my dad’s tavern in 1984.

Recently, the 2020-2021 American Customer Satisfaction Index (ACSI) for the restaurant industry was released and showed thatDomino’s Pizza beat Papa John’s in customer satisfaction for the second year in a row. Papa John’s also received its lowest score since 2009, which was under the leadership of then-CEO, Nigel Travis.

When I first started making pizzas out of the broom closet, I took a job at Domino’s for two weeks to learn what they were doing — and how we could do it better. We grew Papa John’s from one store to over 5,000 stores over 34 years based on quality products and customer service.Before I stopped leading

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