‘Montana’s Hometown’: Helena tourism group touts Queen City with new brand

 The Helena Tourism Business Improvement District has unveiled its new brand with a design that members said celebrates Helena as “Montana’s Hometown” — unspoiled, unfussy and unexpected in its creativity and natural beauty.

The colors are a nod to Helena’s mountains, rivers and architecture. Design elements of the new brand mark depict this, too, tied together by an “H.”

The colors are a nod to Helena’s mountains, rivers and architecture. Design elements of the new brand mark depict this, too — tied together by an “H.”

In addition, “Visit Helena” is expanding its role from destination marketing and focusing on destination management, as well as supporting development and stewardship.

The Visit Helena team includes (from left) Brandon Pendergast, sales and marketing manager; Andrea Opitz, executive director; and Chelsea Paschall, visitor coordinator.

Visit Helena

“The Helena Tourism Business Improvement District is committed to building a brand that is centered around the community’s goals, values and creative energy,” Andrea Opitz, TBID’s executive director, said in a news

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