The Holter Museum of Art was seeing red and it wasn’t early Christmas cheer and Santa Claus.
It was the August Holter board meeting, and the museum was looking at a shortfall of $63,480.
Over the years, since the founding of the contemporary art museum in 1987, red ink has become a somewhat familiar sighting.
To help address this, the Holter board voted Aug. 14 to change from being an admission-free museum to charging an entrance fee beginning Jan. 19, 2024.
In a press release, Holter executive director Christina Barbachano said, “Taking on the reins of this incredible institution in June of 2023, my primary focus has been increasing revenue and being aggressive by considering all potential revenue streams. I believe it is the Holter’s imperative to 1. remain open and thriving for the next 37 years and 2. get on a path towards being more self-sustaining.”
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The new adult admission cost will