Posted: Jun 30, 2020 9:23 AM
The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.
Starbucks has joined the ranks of corporate giants who’ve announced they are eliminating their paid advertisements on social media platforms. They were a few days behind Verizon, Unilever, and Coca-Cola as each announced suspension of their paid advertisements and, in some cases, their overall use of the platforms. Reviewing the statements of each provides a degree of insight into their motives: they do so to protest or disassociate themselves with two types of content, primarily what they refer to as hate speech and misinformation. In an explicit nod to the shadow cast by November 3rd on all domestic issues, Unilever mentions their suspension of advertisements in light of “this polarized election period in the U.S.” They suggest that more concerted action on behalf of the social media platforms will decrease divisiveness and “will lead to more productive progress.”
Beyond a routine example of the painfully articulated corporate activism we’ve become accustomed to, a web of advocacy organizations are lobbying these companies to join the boycott. Those organizations