GEARING UP: Sturgis prepares for 2022 motorcycle rally

Shalom Baer Gee Journal staff

As the 2022 Sturgis Motorcycle Rally approaches, the city of Sturgis is working on preparations for the town of less than 7,000 residents to swell to the hundreds of thousands. Last year’s rally count came in at over half a million.

The city’s rally planning department itself consists of three full-time employees but “literally every department” in the city pitches in, including the police department, public works, the community center, City Hall, human resources, planning and permitting, and attorneys, according to Rally Director Tammy Even-Cordell.

“The whole city works on the rally. Nobody’s left out of working on the rally, including even the library,” said Even-Cordell.

As of Thursday, there are approximately 200 vendors registered for the rally, according to Even-Cordell. Permits are on track to hit last year’s number, about 650, but Even-Cordell said it’s difficult to predict vendor numbers because most wait until the Wednesday before the rally before registering.

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“They wait until they know for sure that they’re coming, so they don’t waste their money. With gas prices and the cost of their supply and stuff, most of them wait,” she

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