Forget March Madness, NCAA is ruining college sports in a nightmarish way
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In 2021, the National Collegiate Athletic Association (NCAA) made more than $1.14 billion in revenues, about 87% came from March Madness, mostly from broadcast rights.
No doubt college sports is big business.
Men bring in the money. So, it is no surprise the NCAA has doubled down on discriminating against female athletes by prioritizing males to compete in their sports.
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Female athletes are under attack by an insidious form of sex discrimination driven by identity politics and condoned by the majority of campus administrators and athletic departments unwilling to stand up for the rights of their own female champions. They want the trophies and the dollars that come with it.
University of Pennsylvania swimmer Lia Thomas swims in the 500 Freestyle finals during the NCAA Swimming and Diving Championships on March 17th, 2022, at the McAuley Aquatic Center in Atlanta Georgia. (Rich von Biberstein/Icon Sportswire via Getty Images)
Last year, Americans were awakened to the real March madness when 6’1″ trans-identifying male swimmer Lia Thomas ran away with a national title in women’s swimming. What has the NCAA done