Disney can imagine a magic kingdom but can’t figure out innovative hybrid and remote work

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Disney, Apple, Google, and other companies mandating that employees work in the office for most or all of their time claim that any time spent working remotely stifles innovation. According to Apple CEO Tim Cook, “Innovation isn’t always a planned activity. It’s bumping into each other over the course of the day and advancing an idea that you just had. And you really need to be together to do that.” 

Yet is this true? McKinsey research points to a different conclusion. It found that, during the more than two years of the pandemic, there’s been a record number of new patents across 150 global patent filing authorities. Moreover, in 2021, global venture capital more than doubled from 2020, rising 111%.  

McKinsey suggests that it’s because more innovative companies developed new ways of connecting remote workers together to build and sustain the cross-functional, inter-term ties necessary for innovation, thus widening the pools of minds that could generate new ideas.  

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Deloitte research similarly highlights how adapting the process of innovation to remote settings offers the key to boost innovation for

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