Over the last five years, Super Bowl Sunday has gone from being one of Discovery Ski Area’s slowest days to one of its busiest.
And this year on game day, the locally-owned hill near Philipsburg is donating $12 from each full-day lift ticket sold to Montana Trout Unlimited to benefit natural resource conservation in the state.
“The mission of Trout Unlimited kind of dovetails with what we’re all about,” said Discovery’s co-owner and president Ciche Pitcher, a former defensive end for the Montana Grizzly football team. “Taking care of our natural resources.”
Protecting, enhancing, restoring and maintaining the quality of Montana’s wild lands, including its forests, streams and rivers, is something that skiers and snowboarders always can get behind, according to Pitcher. That’s why he expects to raise between $3,000 and $6,000 this year, depending on how many people show up. The money will go to Trout Unlimited’s local projects, such as an ongoing habitat restoration initiative in Rock Creek. It’s been a low snowpack year already, he noted, which is bad news for fish in the summer which rely on cold, clean, abundant water to survive and thrive.