Deploy AI to solve the military’s recruiting crisis

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“We sleep safely at night because rough men stand ready to visit violence on those who would harm us.” – Winston Churchill 

American military recruiting is in dire straits. The Government Accountability Office (GAO) recently determined the Defense Department confronts its most challenging recruitment environment in 50 years, reporting the department “does not have sufficient plans, goals, and strategies to guide its recruitment and retention efforts.” 

Recruiters for the armed services face a daunting task, especially amid a hot job market and polarized cultural landscape. Existing AI tools have the potential to streamline and focus their efforts, pre-identifying those most qualified and most likely to want to serve. They can do this through readily available public data while also respecting individual privacy. It’s time to use these tools. 

The Army missed its FY22 recruiting goal by 15,000 active-duty recruits. (U.S. Army National Guard photo by Spc. Hassani Ribera)

Missing the mark 

The Army missed its FY22 recruiting goal by 15,000 active-duty recruits – 25% of its target or the equivalent of an entire Army division. Consequently, the Army cut its planned active-duty end strength from 476,000 to 466,000. And with the recruiting shortfall expected in

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