Dems mount $10M ad campaign to sell landmark law — and skirt a November wipeout

Democrats passed their landmark legislation in time for the midterms. Now they need to sell it to voters — and the first phase of that effort is taking shape.

In plans shared first with POLITICO, a trio of Democratic groups — Climate Power, the League of Conservation Voters and Future Forward USA Action, a nonprofit backed by several major Democratic donors — is dropping $10 million on a national TV ad campaign to define the legislation in the minds of voters. It’s the largest paid ad effort to bolster the legislation so far, as an array of Democratic groups and candidates kick off a 90-day sprint to promote the package and defy a brutal electoral environment for the party.

“The magnitude, the scope and the importance of what Congress and Biden just did for climate change is transformational … and it is essential that people understand the magnitude of what just happened,” said Pete Maysmith, senior vice president of campaigns

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