CNN: If It Bores, It Scores!

Anticipating this brutal column, CNN has just fired Chris Licht. If the next CEO plans to last any longer, he’d better implement these changes right away!

At the risk of raising a topic even more boring than Ukraine, let’s talk about CNN. There was a major article (i.e., long) in The Atlantic this week about the civil war erupting at CNN over CEO Licht and his attempt to turn the network into one that people want to watch.

The point of the article was to show that Licht is failing — CNN employees don’t like him, no one understands what he’s trying to do, and ratings are worse than ever.

But what the article actually illustrated is how completely out of touch the media are with normal people. Any effort undertaken by these dolts to reform themselves is doomed to failure.

Licht and his bosses aren’t idiots. They know what the problem is. Their idea is to move CNN away from doomsday MSNBC-style reporting where “everything is an 11” and appeal to a “broader viewership that crave[s] sober, fact-driven coverage.”

Good idea, right?

But Licht has no idea how to do it, and no one else in the media does either — not The Atlantic,

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