Better Business Bureau

BBB’s ultimate guide to holiday shopping

As the saying goes, it’s the most wonderful time of year.

Cheery music, holiday parties, festive decorations. It can make even the grinchiest people beam with glee. But the gift-giving season comes with a price and the 2022 holiday shopping season promises to be an unpredictable one.

Consumers are already dealing with high inflation rates and increased prices of consumer goods, which are throwing a wrench into holiday shopping. On top of that, electronics, toys, and other products will be (or already are) in short supply, and retailers are struggling to staff up as the shopping season nears.

Product shortages and increased online shopping are likely to result in an increase of online purchase scams this year. These scams accounted for nearly 40% of all scams reported to BBB Scam Tracker in 2021. Shortages are likely to make purchase scams even more common as desperate shoppers turn to shady websites in hopes of finding this year’s must-have gifts.

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But don’t get your tinsel in a tangle— the good news is by getting a jump start, doing your research and knowing what to avoid, you’ll be

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