Alerus holds ribbon-cutting for new location inside Hugo's in downtown Grand Forks

Alerus Financial held a ribbon-cutting ceremony Monday, Dec. 13, for its new location in downtown Grand Forks.

The new location – sleek, modern and laden with tablets in the center of the lobby – occupies a nook inside the new Hugo’s in downtown Grand Forks, where customers will deal with humans less than they will machines that are designed to do it all.

Chris Wolf, northern valley market president for Alerus, gave opening remarks about the location and mentioned its layout – a smaller, more bare-bones space – could possibly become the go-to layout for future Alerus lobbies.

“I want to point out that not only is this our newest location in Grand Forks and our company, it’s also the model for the future of Alerus lobbies,” Wolf said. “We’re testing it out right here in Grand Forks. You may have noticed it’s a fairly small space. That is intentional. We believe that not all lobbies have to have significant footprints.”

Wolf said the smaller space and smaller number of employees at the location does not take away from its functionality. Employees will have a different role at this location from just carrying out routine transactions.

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